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Editorial


By Graham Rhind, Editor-in-Chief
Email:graham@grcdi.nl


Welcome to this new edition of the Journal of Internet Marketing, with a new editor and a new dynamism to disseminate information about all aspects of Internet marketing. The dotcom bubble has burst, but it has been replaced by a more sensible attitude to the Internet, an increased understanding that the Internet has an important and unique place in the marketing strategy of any company, and an increasing need to understand Internet marketing more thoroughly. The Internet presents enormous opportunities for marketing, and we have invited a number of experts to share their insights with you in a fascinating and educational series of article. Enjoy this new edition, and we look forward to hearing from you should you have any feedback or wish to contribute an article to the Journal.