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By Graham Rhind, Editor-in-Chief

Many companies which regard the Internet as nothing more than a marketing medium which complements their existing marketing channels have the unfortunate inclination to attempt to use this international medium for national marketing. This short-sightedness often leads also to these same companies not taking the necessary steps to ensure that visitors from other national markets are not excluded from the national marketing exercise, leading to frustration for the website visitors. In some cases this view leads to the stagnation of innovation when it comes to Internet marketing. For this reason the Journal of Internet Marketing attempts to collect articles and viewpoints from authors in different countries to allow an international dissemination of ideas. In this article we welcome authors from The United States, Greece and China, and hope to spread the net further in future editions.